We at PRIDE+GROOM are obsessed with PROUD. We've spritzed the dogs and anything else that would sit still since first completing the formula. With notes of bergamot, citrus and ylang ylang, it’s fresh, unusual, and just like your dog, an instant mood lifter. If we were sentimental, we’d say it smells like unconditional love. But we’re not. Although, to be fair, it kind of smells like unconditional love.    

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THE BALM addresses those pet parts that are prone to dryness. Whether the culprit is the cold, the heat, or just plain genes, a quick slick of the balm to paws, noses and pesky dry patches delivers moisturizing healing, long-lasting relief. Ruff spots begone!     

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OPRAH'S FAVORITE 2020 at a special price to celebrate making it again this year! 16 ounces each of coat specific PRIDE+GROOM shampoo and THE FINAL COAT conditioner, neatly packed into a crisp kraft box.Perfect for gifting the lucky dogs and their humans in your life with a clean, moisturized coat and our signature scent which leaves dogs and homes smelling fresh for days. 

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Step up your home groom game. THE BATH BRUSH is here and it's good and ready to release debris and undercoat in and out of the bath, stimulate and release natural skin oils, and detangle. During shampoo and/or conditioning, simply slip your hand through the strap and, using circular motions, massage the product into the dog’s coat and skin. Rinse well with fingers and dry with THE TOWEL.

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Up your dog walking look with THE BEANIE! Embroidered with PRIDE+GROOM on one side and "In Dog We Trust" on the back, you can dress this topper up or down, all the while letting the world know that you value warmth, freshness and above all, Dog. One size.

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SOFTENING | SHINE INDUCING | DETANGLING Finish the job right. After lathering your pup up with PRIDE+GROOM shampoo, there’s no better way to seal in some long lasting shine and manageability than with a good conditioning. THE FINAL COAT uses superior, all-natural ingredients which untangle and nourish any coat, no matter who’s wearing it.

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THE LEAVE IN Conditioner is a one-stop solution for easy brushing and detangling of your dog's coat. Made with the finest conditioning ingredients, it works to moisturize the coat while imparting a fresh scent. Use it as a leave-in and get a healthier, gorgeous looking coat in no time. A reparative, detangling, and de-matting spray for dogs that benefits all coat types and hair lengths. It can be applied to wet or dry hair to produce stunning results that improves with every use. No rinsing necessary.

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Introducing THE MAGIC MANE TAME MITT! This two-sided microfiber mitt is the ideal tool for getting the most from THE MANE TAME waterless shampoo. Pump THE MANE TAME foaming, waterless shampoo onto your dog or cat's coat (or the fluffy side of the mitt) and rub your way to a clean, refreshed coat. The gray side is ideal for addressing more delicate parts like the face, paws and privates. THE MANE TAME is sold separately.

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THE MANE TAME is light, foamy and super easy to use. No water necessary. A quick and surprisingly thorough way to extend the life of a groom or just freshen up a coat that’s been around the block just a few times too many.   Know a kitty who could use a little somethin somethin? THE MANE TAME is great for cats too. Quick and effective—they'd never admit it, but they'll feel anew. Pump THE MANE TAME into your hand (for cats and small dogs the size of an egg, for bigger dogs, a couple of eggs).

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Description how to use ingredients THE MANE TAME is light, foamy and super easy to use. No water necessary. A quick and surprisingly thorough way to extend the life of a groom or just freshen up a coat that’s been around the block just a few times too many. Know a kitty who could use a little somethin somethin? THE MANE TAME is great for cats too. Quick and effective—they'd never admit it, but they'll feel anew. Pump   THE MANE TAME into your hand (for cats and small dogs the size of an egg, for bigger dogs, a couple of eggs). Use fingers and hands to distribute foam thoroughly throughout your pet’s dry coat. For face and paws pump a small amount onto a washcloth. Massage around the eyes, nose, ears, mouth, and paws  (avoid direct contact with eyes, obviously).   No need to rinse, but feel free to grab THE TOWEL from PRIDE+GROOM and get your fluff on.   Purified Water (Aqua/ Eau), Lauryl Glucoside, Sodium Lauroyl Sarcosinate, Disodium Cocoamphodiacetate, Sodium Lauroyl Lactylate, Cocamidopropyl Betaine, Glycerin, Glycerin (and) Aqua (and) Althaea Officinalis Root Extract, Phenoxyethanol, Ethylhexylglycerin, Persea Gratissima (Avocado) Oil, Cocos Nucifera (Coconut) Oil, Linum Usitatissmum (Flax) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Fragrance, Xanthan Gum, Tocopherol, Melaleuca quinquenervia (Niaouli) Oil, Aloe barbadensis juice powder, Citric Acid.

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Announcing Oprah's favorite pick...THE MITT KIT!  This dynamic duo pairs THE MANE TAME waterless shampoo with THE MAGIC MANE TAME MITT, the newest addition to the P+G arsenal. Just pump THE MANE TAME onto coat or fluffy side of mitt and rub a dub dub your way to a clean, refreshed coat, no water necessary. Grey side is excellent for addressing more delicate parts like face, paws and privates.

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SMOOTHING | HYDRATING | DETANGLING If every dog has its day, today is it. With healing, nourishing and shine-inducing properties, THE NON SHEDDER shampoo is formulated specifically for the hair-coat of your beloved, non-shedding dog with all-natural ingredients and a fresh signature scent.

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SOOTHING | NOURISHING | GENTLE There’s always one in the bunch, and for your sensitive one, something a little more calming might be in order.  THE SENSITIVE ONE is formulated with ingredients aimed to soothe and regulate the skin and follicles of these gentler souls so they can get to the business of dogging in comfort and peace.

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DESHEDDING | HYDRATING | SOFTENING Don’t take it the wrong way, “THE SHEDDER” just means your dog has fur instead of hair. Because that can mean more loose fur and often dander, THE SHEDDER is formulated to moisturize and nourish both the coat and the skin beneath, while allowing them to shed more follicles IN the bath and less ON your clothes.

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Let your core values be known with THE SWEATSHIRT. This super soft cotton layer emblazoned with "In Dog We Trust" is the perfect thing to throw on to walk the dog. Pair it with THE BEANIE and really let your pup flag fly.   The first addition to PRIDE+GROOM's new merch line, grab yours today. Choose medium or large. We like a roomy fit.  Anna (see thumbnail) is 5' 3" and wearing a medium. 

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THE SWIPE makes light work of freshening up a face, a paw or a patch of muddy fur. Nourishing like our shampoos and armed with our signature scent, THE SWIPE is a must to have on hand when your dogs start behaving like, you know, dogs. (THE SWIPE is perfect for cats too. They'd never admit it but they can miss a spot every now and then. With a fresh, great smelling coat, you'll just need to beware of the cattitude.)

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OPRAH'S FAVORITE THING 2023! THE TOOL KIT is your secret arsenal for tackling mid-groom odors, messy mishaps, matted spots and pesky dry patches. All in an ADORBS gift bag to boot. THIS WEEK ENJOY A CELEBRATORY 20% OFFREG $70    SPECIAL $56

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A handsome, thick, and thirsty microfiber towel cleverly designed with pockets on either end so you can pop your hands in and get your squeaky clean pup warm and dry asap. Resistant to odor and bacteria and holds 7 times its weight in water. Pair THE TOWEL with a one of PRIDE+GROOM’s coat-specific shampoos and THE FINAL COAT for a luxe and memorable gift that says, “I like you and your dog the best and I think it’s obvious.”

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